Blogging has become a popular way for businesses to communicate with their clients and potential clients. If you have not started a blog for your business, you may be wondering if it’s worth the time and effort. The answer is yes! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more potential customers. Business blogs actually help businesses grow and studies show that 60% of businesses who blog acquire more customers. If you have not considered a business blog, let’s look at the biggest reasons you should start.
7 Reasons to Start a Business Blog
Simply put, blogs are something your business should be utilizing. As an accessible way to help current customers stay in the loop and a means for future customers to get to know your business on a more personal level, they can bring perpetual value.
Even if you don't think you would get regular readers or virality, there are many other ways a business blog can add potential for business growth. Consider the detailed reasons below to see how a blog is an opportunity no small business should pass up.
1. Search Engine Optimization
Boost your SEO performance with fresh content. Blog posts are a great way to provide those search engines with frequent content. Blogging consistently will provide Google and other search engines new content to index. This also creates opportunities to plug in those important keywords to increase your visibility on search engine results pages.
2. Engage with Current Customers
Blogging provides new opportunities to interact with your clients. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. It also facilitates content you can push out to social media channels where engagement opportunities are even more abundant.
3. Target Potential Customers
By discussing the industry you work in, the services you provide, and the typical challenges of your target audience, you are getting your name in front of customers that may need your product or hiring you for the services you provide. From here, you can work on the depth and breadth of content for specific audiences.
4. Establish Yourself as an Industry Expert
You are the best person to give knowledge and advice about what your business specializes in. Many successful businesses lean on an agency partner to carry out a professional writing strategy or provide consultative help, but it is important to use a system for sharing information. Share the knowledge and experience you have with others. Not only will you look more appealing to current and future customers, you will also look good within your industry.
5. Create Opportunities for Sharing
When you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.
6. Stay Ahead of the Curve
You will need stay up to date on all the latest news and trends when you are blogging to give your audience the best information. This will help you be a leader, not a follower.
7. Give Your Business a Voice
Blog posting allows you to show a personal side of your business. This is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
Improve Return on Investment with Optimized Blog Content
Are you interested in creating a business blog? We can help. Bevelwise offers a variety of web design solutions to meet your needs. No time to blog? No problem. Our digital marketing team can work with you to create thoughtful, informative posts for your business blog.