"What does it take to get good Facebook reviews for my business?" -- we have heard and read this question countless times. Like most challenges in dealing with digital marketing, SEO, and public relations, it often comes down to the effort you put into it. The investment has a direct relation to the results you want to achieve with local SEO, Facebook marketing, and organic reach. However, you can rest easier when you get to know a few tips that make your work more fruitful and efficient.
The Problem with Online Reviews
There are many channels for online reviews. To name just a handful, you may need to monitor and manage Yelp reviews, Google Plus reviews, Better Business Bureau reviews, Facebook reviews, and others, too. Your industry and individual business will play a big role in where your reviews happen (and where you have good potential for them, too). It can be quite a challenge to sort all that out, so be sure to remember there is no shame in getting a consultation.
From our experience, Facebook continues to demonstrate its importance, customer accessibility, and potential for social amplification. For these reasons, we recommend putting an emphasis on getting good Facebook reviews.
Unfortunately, negative biases are quite common. All-too-often, customers only review a business when they have a bad experience. In these instances, these customers are spirited and very motivated. Even if that was just one bad experience delivered by a now former employee, there it sits for the world to see, often right on top of your company Facebook page. If your business is highly transactional and high-volume, it can also be a bit like whack-a-mole.
But what if you could help yourself put forth a more fair representation? The good news is that you can get good reviews for your business when you remember a few tips from one of our clients.
Tips So You Can Get Good Facebook Reviews for Your Business
We know there are all kinds of articles with advice about how to get good reviews on Facebook, but we wanted to bring you tips that go beyond the hypothetical realm. We have seen these work first-hand. And, if we are being completely honest, we are humbled to tell you that we cannot take credit for all of these.
Tip #1: Get Buy-In from Your Employees
Simply put, you are more likely to succeed if you identify good reviews as a company objective.
Get the whole team rowing in the same direction and give them a chance to make a difference. At the very least, make the conditions right so no one can plead ignorance. As part of this effort, explain to your employees the business impact of a negative review. Employee ownership is essential for impacting customer experience, so be sure to allow room for employee input as well.
Tip #2: Find Ways to Deliver a Better Experience
This one tends to be the toughest component when trying to get good reviews. However, it is most certainly vital. To do this well and avoid tearing your hair out, we recommend focusing on the low-hanging fruit. Find simple and easy ways to improve the experience for customers.
We know this can vary drastically from business to business, but it has to be addressed. If your business is doing the same thing it has always done, don't expect to get different results. Similarly, if you aren't listening to the voices of demand in the market, it will be next to impossible to improve your reviews.
Tip #3: Offer Incentives to Customers
First, we must point out how it is unethical and against the policy of just about every review channel out there to offer rewards for good reviews. However, there isn't much wrong with offering incentives for anyone who reviews your business. Even better, you can make a concerted effort internally to follow-up with great customers, offering them the incentives, and asking them to review your business on Facebook.
Please note though, you cannot ignore the not-so-great customers nor the instances where your business honestly could have improved. If you do ignore them, it will surely stunt the growth and long-term improvement of your business. It also overlooks opportunities to turn a negative or neutral interaction into an one where you can show you honestly care and may even turn it positive.
Tip #4: Offer Incentives for Your Employees
At first glance, this may seem the same as Tip #1, but it is not. You can (and should) have buy-in from your entire team so the conditions are just right for getting positive reviews. However, you should also have employees leading the way, actively closing the loop with customers to get them to give good reviews. This is one of those ideas we can't really take credit for, but it formed organically when working with a client and it has provided a significant boost to getting good reviews.
Tip #5: Integrate Your Digital Presence
We are certainly biased here because we pride ourselves in the ability to provided integrated, professional marketing solutions to a wide variety of businesses. From B2B to B2C and businesses with mixed approaches as well, we see how it all feeds into your objectives, including aspects like Facebook reviews. However, there are all kinds of ways you can advance your digital presence.
You can try a number of novice-level approaches, you can get help from an agency for technical help, or you can work do a combination of both. If you are good with gradually positive results, you can use content to make the brand more likeable and approachable. And if you want a direct and more technical approach to boost results, you can do something like get a custom-built review page on your website. It all depends on the priority you put on getting good reviews (and the benefits that come from them).
Act Now to Get Better Reviews
We caution you to never trust an agency that limits your options or tries to force a square peg into a round hole. You have many options, and if you don't have the time to research them, we would be happy to help you sort out the methods that are a good fit for your business.
Just contact us today to explore the right fit for your business as you look to get good reviews and build a more positive digital presence.