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5 Digital Marketing Focus Points for Fall 2016

August 15, 2016
Every marketer faces different challenges based on their goals, available resources, and budgets. Although we typically share similar goals as these peers, some companies are stuck on what they used
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Who Can I Trust With Our Web Strategy?

March 04, 2016
So if you are involved in web strategy or managing SEO, SEM, PPC, Social, etc. for your company or in the industry, you probably get a lot of opinions on rights, wrongs, best practices, and trends.
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Super Bowl 50 Ads: Best & Worst Tries at Integrated Marketing

February 09, 2016
Super Bowl commercials don't happen in a vacuum. They aren't just on TV and then forgotten any more, especially when you have contests based on the culmination of commercials, encouraging
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Creative Advertising: Ranking Super Bowl 50's Best Commercials

February 02, 2016
What emotions are evoked by your favorite Super Bowl commercials? Do your favorites "hit you right in the feelz?" Do they instill a strong sense of imagination or wonder? Or are they just straight-up
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How to Hire A Good Marketing Manager

November 16, 2015
How do I hire a good marketing manager? This is someone who can have serious impact to your bottom line if they know what they are doing. Whether your company has a dedicated Marketing Manager, or
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Do I Need Digital Marketing Help?

October 06, 2015
Dear Potential Digital Marketing Partner,
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5 Signs your SEO is Under-Performing

October 02, 2015
It may the biggest rip-off in the digital marketing industry -- the promise of good search engine optimization (SEO) practices by an SEO resource or agency that either doesn't know what they are
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5 Important Potential Outcomes From New Facebook GIF Support

June 24, 2015
This past month, we learned we would finally see Facebook GIF support rolled out to the public. It was very interesting to see Facebook follow Twitter and other channels who have supported GIFs
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Social Media Content Using "IQ Follow-Through"

January 19, 2015
Have you ever been the victim of sharing social media content that takes the form of a “ground-breaking” video or story, only to get a comment from someone telling you it’s severely outdated or
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5 Takeaways From the 2015 Facebook Policy Changes

December 30, 2014
Another day, another set of Facebook policy changes it seems as the social media giant seeks to increase its ability to monetize. Many changes may be mundane, but some of the changes are a
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