Every marketer faces different challenges based on their goals, available resources, and budgets. Although we typically share similar goals as these peers, some companies are stuck on what they used
So if you are involved in web strategy or managing SEO, SEM, PPC, Social, etc. for your company or in the industry, you probably get a lot of opinions on rights, wrongs, best practices, and trends.
Super Bowl commercials don't happen in a vacuum. They aren't just on TV and then forgotten any more, especially when you have contests based on the culmination of commercials, encouraging
What emotions are evoked by your favorite Super Bowl commercials? Do your favorites "hit you right in the feelz?" Do they instill a strong sense of imagination or wonder? Or are they just straight-up
How do I hire a good marketing manager? This is someone who can have serious impact to your bottom line if they know what they are doing. Whether your company has a dedicated Marketing Manager, or
It may the biggest rip-off in the digital marketing industry -- the promise of good search engine optimization (SEO) practices by an SEO resource or agency that either doesn't know what they are
This past month, we learned we would finally see Facebook GIF support rolled out to the public. It was very interesting to see Facebook follow Twitter and other channels who have supported GIFs
Have you ever been the victim of sharing social media content that takes the form of a “ground-breaking” video or story, only to get a comment from someone telling you it’s severely outdated or