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NEW: Business Ratings Get Beta Test in Facebook Ads

April 25, 2017
As a brand new feature, the Facebook Ads / Business Manager division of Facebook will be beta testing the incorporation of business ratings. You can opt out if your business was chosen for this
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Top Social Media Trends of 2017

February 03, 2017
  Social media has always been a space of engagement with the objective of creating connections and fostering relationships among people. While this objective is still true, social media platforms
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What's Happening to Social Media Trends in 2016?

April 26, 2016
For businesses, keeping up with social media trends can be a hefty task. Long gone are the days of social media being just for socializing. It is more important than ever for businesses to be on
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How to Profit From Social Media Marketing

April 25, 2016
  Not Your Teenager's Social Media.... Social media is not just a place your kid hangs out anymore. Social media channels have morphed into search engines, shopping carts, and advertising platforms.
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Who Can I Trust With Our Web Strategy?

March 04, 2016
So if you are involved in web strategy or managing SEO, SEM, PPC, Social, etc. for your company or in the industry, you probably get a lot of opinions on rights, wrongs, best practices, and trends.
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Facebook Reactions are Causing Some Mixed Reactions

February 26, 2016
Facebook has officially expanded upon its 'Like' option for its users with the new 'Reactions' feature. Rolled out in Ireland and Spain a few months ago, Facebook Reactions allows users to exclaim
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Super Bowl 50 Ads: Best & Worst Tries at Integrated Marketing

February 09, 2016
Super Bowl commercials don't happen in a vacuum. They aren't just on TV and then forgotten any more, especially when you have contests based on the culmination of commercials, encouraging
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Creative Advertising: Ranking Super Bowl 50's Best Commercials

February 02, 2016
What emotions are evoked by your favorite Super Bowl commercials? Do your favorites "hit you right in the feelz?" Do they instill a strong sense of imagination or wonder? Or are they just straight-up
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What Is Going to Happen to Social Media Trends in 2016?

December 27, 2015
For businesses, keeping up with social media trends can be a hefty task. Long gone are the days of social media being just for socializing. It is more important than ever for businesses to be on
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4 First Steps to Begin Instagram Advertising

November 24, 2015
Putting your business on Instagram can bring some real challenges and potential pitfalls, but advertising your business on Instagram may provide some excellent return on investment. With a connected
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